The idea is simple – divide up the street into a series of “pitches” for a weekend in the summer, and rent out each pitch to artists to sell their wares to the general public – It’s one of those strangely idiosyncratic and anarchic things for which the Brits are justly famous.
Fairly inevitably, there’s a mix of the very very good, and the absolutely awful, but if you fancy yourself as an art collector, it’s definitely worth a visit, as you’re bound to find something to your taste. It’s a bit of an annual pilgrimage for myself and the family, and my children are usually placated with a slap-up meal in the brilliant Negril – a Jamaican barbecue/restaurant across the other side of Brixton Hill. Unfortunately, you’ll have to wait a whole year for the next one, but sign up on their website for updates.
Like many also-ran artists, I knew of it’s existence but I’m kicking myself for completely forgetting to enter myself for a pitch this time around. Pitches are extremely popular and competition is fierce, so if, like me, you’re going to register for the next one, do it NOW and stay sharp!